THE BOOK
BUILT 4 WINNING
CROSSING THE THIN LINE BETWEEN GOOD & GREAT IN SPORTS, BUSINESS & LIFE
By Super Bowl Champion strength coach Jeff Friday, with Kevin Horner
Sixteen chapters on the four things that hold a life up—by a coach who spent twenty-one NFL seasons watching what happens when one goes missing.
WHERE THE GAP USUALLY SHOWS
A WIN IN ONE PLACE, A CRACK IN ANOTHER
Most of us are winning somewhere and quietly losing somewhere else. The career is thriving while the marriage thins out. The varsity spot arrives and the grades slide. The friend group grows and the prayer life goes silent. One block wins the spotlight. Another cracks in the dark.
INSIDE THE BOOK
SIXTEEN CHAPTERS,
FOUR BLOCKS
Each one is taught through story, from Kurt Warner and Andy Dalton to Marvin Lewis, Paul Brown, and the life of Jesus. It closes on a chapter called We Are All Coaches, because the word coach once meant a carriage that carried someone from where they were to where they ought to be going.
P
PHYSICAL
1 Fitness
2 Practice Habits
3 Nutrition
4 Rest
M
MENTAL
5 Education
6 Self-Talk
7 Emotion
8 Wisdom
S
SOCIAL
9 Character
10 Relationships
11 Community
12 Love
S
SPIRITUAL
13 The Bible
14 Prayer
15 Church
16 Purpose
A PERSONAL MESSAGE FROM COACH FRIDAY
My 300 page book is not about just feeling good or feeling better about yourself. It is about practical, tangible strategies for real change. I can say confidently that these principles have worked for me both personally and professionally. They have helped me and my family grow closer to God and see how much work we still have left to do. I pray God uses these stories and principles to bless your life and those around you.
ENDORSED BY
ANTHONY MUÑOZ
Pro Football Hall of Fame · 13 seasons with the Cincinnati Bengals
Coach Friday's message about how small things lead to big things in personal character development was extremely well received. Campers, coaches, and staff were engaged and enthusiastic throughout his discussion.
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The Foundation is grateful for Coach Friday's time and expertise and highly recommends him as a winning guest speaker for corporate and athletic events.
- Anthony Muñoz Foundation
TESTIMONIALS
WHAT PEOPLE ARE SAYING
"This course is helping me restructure my life and re-order my priorities so I can become the person God wants me to be and so I can pass it on to others."
DAVE
COURSE PARTICIPANT
I have had Coach Friday speak to my Strength & Conditioning class at Cedarville University for the past two semesters. Because of his 21 year tenure in the NFL as a strength coach, he has instant credibility with the students.
JAMES MATTHEW
FOUNDER, LEADMENOT
DR. DAVID PETERSON
CEDARVILLE UNIVERSITY