
THE FOUR BLOCKS THAT UNLOCK YOUR FULL POTENTIAL
MORE THAN JUST TRUST
COMPANIES JEFF HAS SPOKEN WITH


















THE MISSION
MOST FOUNDATIONS
HAVE A GAP IN THEM
SOMEWHERE
Ask a man how his career is going and he will tell you. Ask about his marriage, his health, his walk with God, and the answers get thinner. Built 4 Winning is a way to find the block you have been neglecting and rebuild it, on purpose, using the same four areas Jesus Himself grew in.

PHYSICAL
MENTAL
SOCIAL
SPIRITUAL
SPEAKING
FROM THE WEIGHT ROOM
TO THE WIDER WORLD
Twenty-one NFL seasons showed Jeff what separates good from great. He has been teaching it since 2003, when a church in Columbia, Maryland asked one question: what does it take to be a healthy and whole man? Since then: locker rooms, boardrooms, sanctuaries and school gyms.
THE QUESTION ATHLETES IN ACTION ASKED HIM
"Yes, God wanted to use Jeff Friday in the weight room. But what could God do for the world through him?"
TESTIMONIALS
TRUSTED BY CHAMPIONS

PETER BOULWARE
4× Pro Bowl · Baltimore Ravens (1997–2004)
“Under Jeff’s strength and conditioning program I was able to elevate my game to All-Pro status. I highly recommend Jeff’s program if you’re serious about taking your game to the next level.”

BRIAN BILLICK
Super Bowl–winning Head Coach · Baltimore Ravens (1999–2007)
"Jeff is the one who keeps players in excellent condition. Jeff knows how to motivate the players and get the most out of their bodies over the long season."

MATT STROVER
Super Bowl–winning Kicker · Baltimore Ravens
(1996–2008)
“Jeff has helped me become stronger and more durable during the nine years that we worked together. His philosophies and training techniques are the best I have been around. Jeff has what it takes to help you reach the next level."

DAVIS KEMPER
Forward · Saint Joseph's Hawks
"The Built 4 Winning experience didn’t just help me grow—it revealed exactly where I needed growth, and gave me the framework to turn struggle into strength in every area of my life."





