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SUPER BOWL CHAMPION · STRENGTH COACH · AUTHOR · SPEAKER

CROSSING THE THIN LINE BETWEEN GOOD & GREAT

21

NFL SEASONS

12

PLAYOFF RUNS

SUPER BOWL RING

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40

PRO BOWL PLAYERS

12

HALL OF FAMERS COACHED

THE FOUR BLOCKS THAT UNLOCK YOUR FULL POTENTIAL

MORE THAN JUST TRUST

COMPANIES JEFF HAS SPOKEN WITH

THE MISSION

MOST FOUNDATIONS
HAVE A GAP IN THEM

SOMEWHERE

Ask a man how his career is going and he will tell you. Ask about his marriage, his health, his walk with God, and the answers get thinner. Built 4 Winning is a way to find the block you have been neglecting and rebuild it, on purpose, using the same four areas Jesus Himself grew in.

PHYSICAL

MENTAL

SOCIAL

SPIRITUAL

SPEAKING

FROM THE WEIGHT ROOM
TO THE WIDER WORLD

Twenty-one NFL seasons showed Jeff what separates good from great. He has been teaching it since 2003, when a church in Columbia, Maryland asked one question: what does it take to be a healthy and whole man? Since then: locker rooms, boardrooms, sanctuaries and school gyms.

THE QUESTION ATHLETES IN ACTION ASKED HIM

"Yes, God wanted to use Jeff Friday in the weight room. But what could God do for the world through him?"

TESTIMONIALS

TRUSTED BY CHAMPIONS

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PETER BOULWARE

4× Pro Bowl · Baltimore Ravens (1997–2004)

“Under Jeff’s strength and conditioning program I was able to elevate my game to All-Pro status. I highly recommend Jeff’s program if you’re serious about taking your game to the next level.”

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BRIAN BILLICK

Super Bowl–winning Head Coach · Baltimore Ravens (1999–2007)

"Jeff is the one who keeps players in excellent condition. Jeff knows how to motivate the players and get the most out of their bodies over the long season."

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MATT STROVER

Super Bowl–winning Kicker · Baltimore Ravens

(1996–2008)

“Jeff has helped me become stronger and more durable during the nine years that we worked together. His philosophies and training techniques are the best I have been around. Jeff has what it takes to help you reach the next level."

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DAVIS KEMPER

Forward · Saint Joseph's Hawks

"The Built 4 Winning experience didn’t just help me grow—it revealed exactly where I needed growth, and gave me the framework to turn struggle into strength in every area of my life."

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SPORTS . BUSINESS. LIFE

BUILT 4 WINNING

Talent was never the thing that separated the good from the great. Jeff spent two decades close enough to elite athletes to see what actually did. Sixteen chapters, from nutrition and self-talk to prayer and purpose, told through the players he coached and the life of Jesus.

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THE BUILT 4 WINNING PODCAST

BUILT FOR THOSE WHO REFUSE TO SETTLE FOR GOOD

Athletes, coaches, chaplains and leaders on what they got wrong and what rebuilt them.

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